Highly Targeted Advertising Campaigns
solutions based on your needs.
We do everything in-house
You get a dedicated Account Manager
Economical ad management options
Regular reporting and communication
No contracts – our service is month to month
Facebook has over 3 billion users and the majority of them are on Facebook daily, and many of them are on it multiple times a day and for hours a day. This is where your customers (and future customers) are and you can target them specifically through ZDigital’s Facebook Ad Management service.
How it works:
Advertising on Facebook or Instagram provides a very efficient way to promote your business. Through granular targeting, we identify which users are most likely to become your customers and advertise to them only. With Facebook and Instagram Ads, there are endless opportunities to reach any audience you want - literally every demographic is present. This allows you to deliver your message to the exact audience you want to reach.
We create and manage all elements of your Facebook or Instagram Ad program. Whether your goal is to bring walk-in traffic to your location or to generate online sales, we have the solution for you. Our Digital Ad Management service is designed to generate new customers with the lowest possible investment. Our team handles everything - we help get your accounts properly set up, create the ads and messaging, select the target audience, and all of the other details required to get maximum results. Additionally, on an ongoing basis, we monitor and optimize your campaign to improve results and maximize your ROI.
One of the best features of Facebook and Instagram advertising is retargeting, (also known as remarketing). Here’s how it works: Facebook can track who visits your website (and Facebook page) and gives you the opportunity to advertise to that specific audience later. You’ve probably experienced this yourself - you visit a website and the next day you see ads from that company in your Facebook feed. This is one of the best features of digital advertising and is available to you right now!
our Process:
We bring a custom approach to you with personalized research, ad campaign development and ongoing management to target your ideal audience. We work within your pre-set budget.
Our Facebook / Instagram Ad management in 4 Steps:
Planning and set up
This includes creating the campaign strategy, doing a demographic analysis, creating your Facebook Ad Manager account, and installing the Facebook tracking pixel.Creating the ads
This steps involves creating offers, writing ad copy, selecting the photos or videos to maximize click throughs and conversions.Monitoring and optimizing
We consistently monitor results to optimize your advertising and maximize results through ongoing audience development (target demographics) and ongoing A/B testing.Ongoing refinement
We continue to refine and improve your ad program by developing benchmarks and new test groups and launching new ads and suggesting improvements based on the data.
Facebook / Instagram Ad FAQs:
Who should use your ad management service?
Professional digital ad management should be utilized by any businesses that does not have an in-house expert.
How do you charge?
There is a meaningful time investment to get to know your business and create the ads and landing pages, so there is a one-time setup fee to get everything set up. After that, we charge a small monthly management fee and your actual ad cost is paid directly to Facebook or Instagram.
What does the set up fee cover?
Our set up fee covers everything needed to get your ads running, including:
An initial onboarding call to learn about your business, products, competitors and ideal customers.
Assessment of your existing marketing materials.
Setting up Facebook Business Manager and Ad Manager accounts.
Setting up Facebook pixel and get it installed on your website.
Creating offer, and the initial ad message and creative.
Designing and creating a landing page.
What is a Facebook pixel?
It’s a piece of code that is placed in your website and allows us to measure and optimize your campaign. When a user visits your website and makes a purchase or submits a form, the pixel tracks the the action.
Do you monitor comments on my Facebook ads?
We don't monitor comments but you’ll receive a notification from Facebook or Instagram when you get comments.